Ukuthola kuzosiza ukuthi i-PMI ifinyelele inhloso yayo yokukhiqiza imali engaphezu kuka-50% ngemikhiqizo engabhemi.
Inkampani Phillip Morris International Inc. (PMI), inhlangano ezinze e-US, ixoxisana ukuze ithole inhlangano ezinze eStockholm, i I-Swedish Match. Ngokwemibiko, isivumelwano sizobiza u-$15 billion noma ngaphezulu. Lezi zingxoxo zingagcina ziyisivumelwano sokugcina kuleli sonto. Noma kunjalo, kunesexwayiso sokuwa kwesivumelwano.
Uma isivumelwano siqhubekela ekuthengeni, sizoqinisa ukuba khona kwesikhondlakhondla sikagwayi embonini ekhula ngokushesha yemikhiqizo engenantuthu. Kodwa-ke, ayikho imibiko engakaphumi mayelana nemigomo nemibandela. Lesi sivumelwano sizosiza i-PMI ukuthi ifinyelele umgomo wayo wokuyisa inkampani kwezinye izindlela zokusebenzisa i-nicotine esikhundleni sikagwayi.
U-Phillip Morris unenani lemakethe elinganiselwa ku-$154 billion. Kodwa-ke, umdlalo waseSweden une-Krona yaseSweden engaba yizigidi eziyizinkulungwane eziyi-117, okulingana ne- $ 12 billion. Idili lenani elilinganiselwa ku-$15 billion noma ngaphezulu libalulekile ngeprimiyamu evamile.
I-Swedish Match inemakethe enkulu kunazo zonke e-Scandinavia nase-US. I Isikhwama se-nicotine brand ye-ZYN ibusa imakethe equkethe ozakwabo abaqhudelanayo njenge IBritish American Ugwayi we-PLC futhi I-Altria Group Inc. Izibalo zaseSweden General Snus iwumkhiqizo kagwayi ongenantuthu. I-Food and Drug Administration (FDA) igunyaze le mikhiqizo ngo-2019 njengoba yehlise ubungozi bezifo zenhliziyo, umdlavuza womlomo, nomdlavuza wamaphaphu kunogwayi.
I-Swedish Match ibone ukwanda kokuthengisa okunamadijithi amabili onyakeni odlule. Ukuhlukaniswa kwayo okungabhemi kube nomthelela omkhulu kule mali engenayo e-US, futhi i-ZYN ibone ukukhula okusheshayo.
Uma sibheka emuva emlandweni, uPhillip Morris waqala ngo-2008 lapho I-Altria ihlukanise umhlaba wonke ibhizinisi likagwayi elivela kwa-PMI, e-USA, futhi lanikeza abatshalizimali ukufinyelela ngokushesha emisebenzini yamazwe ngamazwe ethuthuka ngokushesha. U-Phillip Morris uthengisa ugwayi wase-Marlboro ngaphandle kwase-US nezinye izinhlobo ezifana ne-Lark, Chesterfield, L&M, kanye no-Phillip Morris. I-PMI iza phakathi kwezinkampani zikagwayi eziphezulu.
Singabona ukwehla okuqhubekayo ekuthengisweni kukagwayi ngenxa yokucwaswa kanye nezingozi zempilo ezihlobene nogwayi. Kungakho i-PMI kanye nezimbangi zayo befuna imithombo emisha yokwenza imali engenayo. Batshale izigidigidi zamaRandi emishinini kagwayi eshisayo, kugwayi we-elekthronikhi, nakweminye imikhiqizo engeyona ingozi kangako.
UPhillip Morris unolaka ukwedlula izimbangi zakhe. Umgomo wayo uwukukhiqiza ngaphezu kuka-50% wenzuzo ephelele emikhiqizweni engabhemi ngo-2025. Njengamanje, IQOS iwumshini ohamba phambili ongenantuthu oshisisa ugwayi esikhundleni sokuwushisa. I-IQOS inikele cishe ngama-29%, amaRandi ayizigidi eziyizinkulungwane ezingama-31.4 ayo inzuzo yonke ngonyaka odlule.
Ezinye izinhlobo zikagwayi ongenantuthu e-US zihlanganisa i-Longhorn kanye ne-America's Best Chew. Njengokwewebhusayithi yenkampani, ukuthunyelwa kwe-Swedish Match kwamakani ezikhwama ze-nicotine e-US kukhuphuke ngamaphesenti angama-52 kusukela ngo-2020. Kodwa-ke, ukuthunyelwa kwamathini anogwaja kagwayi kwehlisiwe ngenxa yokwenyuka kwezindleko zabathengi. ukushintshela ezikhwameni ze-nicotine.
Ngaphezu kwalokho, ukuthunyelwa kukagwayi ohlafunwayo nakho kwehlile lapho ukwanda kwevolumu kwenzeka ngo-2020. Cishe kwakungenxa yomthelela we-Covid-19 ekuziphatheni kwamakhasimende, njengoba kushiwo kuwebhusayithi yayo. Ngonyaka odlule, isabelo sesikhwama se-nicotine se-Swedish Match emakethe yase-US sehle saya ku-64% sisuka cishe ku-75% ngo-2020, okubonisa ukuthi umncintiswano uyangena.
U-Phillip Morris uzophinde athole imisebenzi ye-Swedish Match yokwenza izilayishi, umentshisi, nogwayi. I-Swedish ibone ngeso lengqondo ibhizinisi layo le-cigar ukumisa ukukhiqizwa imikhiqizo kagwayi evuthayo. Kodwa-ke, inkampani ihlehlise imizamo yayo yekusasa elibonakalayo njengoba ibhizinisi likagwayi libhekene nokungaqiniseki kokulawula.
Ukutholwa kubonakala kuyingxenye ebalulekile ye-PMI's ihlele ukunciphisa ukuncika kwayo kugwayi ukuthengisa. Isivumelwano somdlalo waseSweden sizoba yisivumelwano sesihlanu nesisikhulu kusukela kuqale unyaka odlule. Amanye amadili abandakanya a $1.4 billion yokuketula imisebenzi yezemithi yase-UK I-Vectura Group izokwandisa ibhizinisi layo mayelana nemithi yokwelapha ehogelwayo.
