IJuul Labs umkhiqizi kagwayi kaJuul kagesi ufinyelele isivumelwano nabamangali sokuxazulula amacala ahlukene angaphezu kuka-8,000 ahlobene nemikhiqizo yawo.
Nakuba imibandela yesivumelwano isazodalulwa isivumelwano sakamuva sokukhokhelana siphawula ukuguqulwa komenzi we-e-cigarette osenkingeni. Le nkampani ibilokhu ilwa nezinkulungwane zamacala ezinkantolo ezweni lonke afakwe yizifunda zesikole nabazali mayelana nokugxila kwayo kwentsha kanye Osemncane abantu abadala.
Kakade inkampani izwa ukushisa emacaleni ayo amaningi asenkantolo. Ngenyanga edlule inkampani imemezele ukudilizwa kwamakhulu abasebenzi ngenxa yokwanda kwezinkinga zezimali. Kakade omunye wangaphakathi embonini ye-vaping uthi inkampani kungenzeka ibhekane nokuqothuka uma ingawasusi amacala.
UJuul ubelokhu elwa namacala angaphezu kuka-8000 afakwe izifunda zesikole, imindeni yabasebenzisi bakaJuul kanye nohulumeni bedolobha phakathi kwabanye ababambiqhaza abaningi abanomuzwa wokuthi ibhizinisi lenkampani lisebenzisa kabi amandla alo ngokukhomba intsha kanye nokuya esikoleni. Osemncane abadala nezikhangisi zayo. Ukuxazululwa okufinyelelwe kuleli sonto kuxazulule izinkinga eziningi eziphakanyisiwe. Amacala ayehlanganiswe aba linye futhi aqulwa eNkantolo yenhlangano yaseCalifornia.
Ngesikhathi ekhuluma nabezindaba ngemuva kokufinyelelwa kwesivumelwano, umkhulumeli wenkampani uthe ukuxazululwa kubonisa isinyathelo esikhulu seJuul Labs njengoba ifuna ukuvuselela ukusebenza kwayo ezweni futhi iphinde ithole indawo elahlekile. Ngasohlangothini lwabo, abameli bommangali bathi ukunxeshezelwa kuzobeka uxhaso ezandleni zohulumeni basekhaya kanye nezifunda zezikole ngezinhlelo zokulwa nokushisa. Lesi sivumelwano sizophinde sibeke uxhaso lwezimali oludingeka kakhulu ezandleni zabahlukunyezwa kanye nemindeni yabo ukuze babasize bafune ukuhlunyeleliswa ngendlela efanele.
UJuul ubeyiqhawe ebelingalindelekile embonini ye-vaping eminyakeni emihlanu edlule njengoba imikhiqizo yayo idume kakhulu emhlabeni jikelele. Lokhu bekungenxa yokuthi inkampani ibingenye yezinkampani zokuqala ezikhiqiza umphunga ukwamukela izinambitheka ezingezona zikagwayi ezifana ne-crème Brulee, i-mint, nomango phakathi kokunye. Lokhu kwabhebhethekisa ukuthandwa kwayo entsheni eyayikhangwe kakhulu ukunambitheka okuhlukile.
Kodwa-ke, imikhankaso yayo yokumaketha engajwayelekile eyayiqondise kwabancane kanye nokuqukethwe kwayo okuphezulu kwe-nicotine kwenza intsha eningi yacwila emikhiqizweni. Lokhu kukhathaze abazali, izinhloko zezikole nezikhulu zikahulumeni. Ukusiza ukuhlehla ekuhlehleni inkampani inqamule zonke izikhangiso zayo e-USA ngo-2019. Nokho, lokhu bekusephuze kakhulu njengoba umonakalo wawusuvele wenzekile.
Inkinga ngale nkampani yashuba ngoJuni nonyaka ngesikhathi iFood and Drug Administration (FDA) ichitha isicelo sayo sokuthi imikhiqizo yayo igcinwe emashalofini e-USA. izitolo. I-FDA ithe iJuul Labs yehlulekile ukubhekana nezinkinga ezibalulekile eziphathelene nokuqukethwe kanye nokumaketha kwemikhiqizo yayo. Yize lesi sinqumo sibeka ikusasa lenkampani engcupheni, uJuul uthole ukukhululeka njengoba i-FDA imise okwesikhashana isinqumo sayo sokuvumela inkampani ukuthi ifake isikhalazo.
Kepha leli akulona icala lokuqala uJuul okufanele alilungise kulo nyaka. NgoSepthemba inkampani yavuma ukukhokhelwa kwezigidi ezingama-440 zamarandi ophenyo lweminyaka emibili olwenziwa ngokuhlanganyela yizifundazwe ezingama-33 ngokudayisa imikhiqizo ene-nicotine ephezulu. Lokhu kuphushe umnikazi wamasheya omkhulu wenkampani i-Altria ukuthi imemezele izinhlelo zayo zokungena endaweni kagwayi ye-elekthronikhi ebiphethwe yi-JUUL. Lokhu kusho ukuthi uJuul manje kuzomele aqhudelane nomtshali zimali ohamba phambili, umkhiqizi omkhulu kagwayi i-Altria phakathi kwezinye izimbangi eziningi ezisafufusa.
