I-British American Tobacco (BAT), engomunye wabakhiqizi bakagwayi abahamba phambili emhlabeni, kufanele enelise ukuphindeka kabili emikhakheni yayo emisha okuhlanganisa vaping phakathi kwemboni kagwayi enciphayo. Kodwa konke akulahlekile embonini. I-BAT ibike ukwanda kwemali engenayo kulo nyaka naphezu kwemizamo yohulumeni emhlabeni wonke yokusiza abantu ukuba bayeke ukubhema.
Umqedazwe we-Covid-19 usize ukusheshisa ukuyeka ukubhema e-USA nase-Europe. Njengoba i-coronavirus ithinta ukuphefumula abaningi ababhemayo kufanele bacabange kabusha imikhuba yabo yokubhema ukuze babe nempilo engcono. Kungalezi zizathu abaholi be-BAT balindele ukuthi ukuthengiswa kukagwayi kwehle ngo-2% emhlabeni jikelele kulo nyaka.
Imizamo yohulumeni emhlabeni wonke iye yadikibalisa ababhemayo abasha ekuthatheni lo mkhuba ababesabise ngokuthi bazokwehlisa kakhulu ukuthengiswa kukagwayi. Kodwa-ke, ukululama kwe-Covid-19 kusize ukukhulisa ukuthengiswa kukagwayi ezinyangeni ezimbalwa ezedlule, ikakhulukazi ezimakethe ezisafufusa. Lokhu kuye kwasiza konga izinombolo zabadlali abahamba phambili bemboni kagwayi.
Kubikwa ukuthi i-BAT iqophe ukwanda kwevolumu yokuthengisa cishe ngo-2-4% engxenyeni yesibili yonyaka. Izibalo zangempela kulindeleke ukuthi ziqinisekiswe uma umbiko wezezimali usuphumile. Isikhulu esiphezulu seBAT, uJack Bowles, sithi inkampani yakhe izoqhubeka nokutshala imali emikhiqizweni ye-vaping nakuzo zonke ezinye izigaba zayo ezintsha. Lokhu kwenzeka ngesikhathi inkampani isebenza kanzima ukunqamula ukulahlekelwa ukusebenza kwayo.
Kodwa-ke, ngenkathi inkampani yehlisa izigaba ezintsha ezifana ne-vaping isaqiniseka ukuthi lezi zigaba ezintsha zizoqhubeka zikhula ngo-2022. Le nkampani iphinde ilindele ukuthi lezi zigaba ezintsha zizobe zenza inzuzo ngo-2025 nokuthi lokhu kuzosiza inkampani ukuthi ihlangabezane nemigomo yayo yemali engenayo. . Lokhu kuhle Izindaba ngoba, naphezu kwedolobha elikhona manje embonini kagwayi, imboni yokukhipha umphunga isacashunwa ngekhono layo lokusiza ababekade bebhema ukuvula ikhasi. Ngakho-ke kulindeleke ukuthi isigaba se-vaping sibe ngumdlali obalulekile esikhathini esizayo senkampani njengoba ohulumeni bezama ukuqeda ukubhema ugwayi wesintu.
Ngokuka-Bowles, i-BAT kulindeleke ukuthi ibe nemikhawulo yokusebenza ethuthukisiwe naphezu kokwenyuka kwamandla emali okuthinta uchungechunge lokuhlinzeka. Lokhu uthi kungenxa yesinqumo sale nkampani sokunikeza amanani aqinile kanye nokwenyusa imisebenzi yayo yokumaketha ezifundeni ezahlukene esikhathini esedlule. Ukutshalwa kwezimali kwayo okwedlule ekwandiseni izikali zomkhiqizo wayo nakho kukhokha izinzuzo njengoba inkampani ingakwazi ukuthengisa izimbangi ngemikhiqizo elinganiselwe yomkhiqizo. I-CEO iphinde yaveza ukuthi uhlelo lwenkampani lwe-quantum luzosiza inkampani ukuthi yonge imali elinganiselwa ku-£1.5bn unyaka ngamunye kule minyaka emithathu ezoqalwa ngayo.
Lezi zembulo zingcono kakhulu kunalokho okwenzeka embonini yonkana. E-United States, i-e-cigarette ehamba phambili yenza iJuul Labs ibe nonyaka omubi kakhulu. Kufanele ixazulule izinkulungwane zamacala avela kumaqhinga ayo okumaketha aqondise entsheni. I-FDA iphinde yavimbela imikhiqizo yayo ukuthi iqhubeke shop amashalofu kuze kube ukubuyekezwa okufanele kwenziwe. Kuke kwaba okufanayo naseChina lapho abakhiqizi be-e-cigarette abahamba phambili bebhekane nezingqinamba ezinkulu kusukela uhulumeni evala ukudayiswa kukagwayi kuleli.
