UPhilip Morris USA ubambe iqhaza embangweni welungelo lobunikazi ngemikhiqizo yawo ye-IQOS kusukela ngo-2019, futhi ikhethini selizokwehla. Ngomhla zingama-27 kuJulayi, i-US International Trade Commission (ITC) yagunyaza isinqumo sokuthi u-PM wephule amalungelo amabili obunikazi be-RJ Reynolds Tobacco Co., inkampani ephethwe yi-British American Tobacco, futhi cishe uzobhekana nokuvinjelwa ukungenisa ezweni ngemva kwalokho.
I-IQOS ukuphela komkhiqizo ongashisi (i-HNB) ogunyazwe yi-US Food and Drug Administration ukuthi udayiswe emakethe yaseMelika, ikakhulukazi ngenxa yezinzuzo zayo ezingaba khona ekwehliseni ukuchayeka kwababhemayo kugwayi oshile namakhemikhali anobuthi okungalethwa ukusha. Umkhiqizo wenze i-debut yawo e-Atlanta ngo-Okthoba 2019, futhi usuthole ukuthandwa kakhulu.
Ngo-Ephreli 2020, uReynolds, okokuqala ngqa, wafaka icala ngokumelene no-PM, ethi ummangalelwa ukopishe ubuchwepheshe bakhe obunelungelo lobunikazi be-HNB ayebuthuthukisele imikhiqizo yakhe ye-e-cigarette, efana ne-Vuse Vibe. NgoMeyi kulo nyaka, ijaji lezomthetho le-ITC lanquma ukuthi u-PM wephule amalungelo obunikazi amabili kaReynolds. Futhi ngoJulayi, lesi sinqumo samukelwa yi-ITC, okwamanje icabangela ukuvinjelwa kokungeniswa kwamanye amazwe kwamadivayisi e-IQOS, i-Marlboro HeatSticks, nezinye izingxenye, kanye nokudayiswa kwezinto ezinjalo eziye zathunyelwa e-USA ngaphambili.
Ngokusho kwe-Bloomberg, emuva ezinyangeni ezimbalwa ngaphambi kokuthi ebuzwa mayelana necala lokwephulwa kwelungelo lobunikazi, uPhilip Morris waphikisa ngokuthi noma ngabe ukwephulwa kwelungelo lobunikazi kutholakala, akusiyo intshisekelo yomphakathi ukuvala i-IQOS e-US Kodwa uReynolds wabamba isimangalo njengesenzo. ihaba, njengoba kunochungechunge lwezinye izindlela ezitholakalayo emakethe.
Ingxabano ibonisa inkundla yempi kagwayi osika umphimbo. Njengoba ukuqwashisa ngezempilo kwabathengi kukhula futhi nemithetho kagwayi iqina, ugwayi wendabuko ubekwa engcupheni yokubukelwa phansi embonini. Ukuze ifune ukukhula isikhathi eside, i-Big Tobacco itshala izinqwaba zemali ukuze yakhe izinto “eziphephile nezinempilo” esikhundleni sikagwayi, njenge-snus, i-vaping, nogwayi oshisayo. Futhi abadlali abancane nabo bajoyina impi ngokulandelana. Idivayisi ye-IQOS ingenye yezinketho ezihlukile, ezingakhiqiza i-aerosol ene-nicotine ukuze abasebenzisi bayihogele ngokufudumeza izinti zikagwayi ezisongwe ngephepha.
Ekuqaleni kwalo nyaka, i-PM USA yayisaqhubeka necebo layo lokukhulisa ngokushesha, inomgomo wokuvelela wemali engenayo engu-$1 bhiliyoni ngomkhiqizo wayo we-IQOS ngo-2025. Nokho, njengoba inkampani inqume ukumisa isikhashana ukunwetshwa kwe-IQOS ye-ITC engalungile. ebusa, kubonakala sengathi umgomo unzima kakhulu ukuwufinyelela.
Umthombo: https://tobaccoreporter.com/2021/07/30/iqos-pauses-us-expansion-following-patent-dispute-ruling/
https://www.bloomberg.com/Izindaba/articles/2021-05-14/philip-morris-ulahlekelwe-first-round-in-reynolds-fight-over-iqos
