Kuyini I-Influencer Marketing?
Empeleni, ukumaketha kwe-influencer kuwuhlobo lwesu lokumaketha elithuthukisa umkhiqizo wakho ngokulandela izinkundla zokuxhumana ezizinikele zabagqugquzeli. Ngokuthenjwa nokuthembeka abakwakhayo phakathi kwabalandeli ncamashi ngaphakathi kwe-niche yakho, lokho kungase kusebenze njengesisekelo sokwandisa amakhasimende angaba khona futhi kukhiqize umkhondo.
Likhulisa Kanjani Ibhizinisi Lakho Le-Vape?
Ngokocwaningo lwango-2018 olwenziwa yisikhungo sokumaketha iMediakix, ukumaketha kwe-influencer kuletha ezinye izinhlobo ze-ROI eziphindwe ka-11 uma kuqhathaniswa nezinye iziteshi. Ukwazi ukuthi uyisebenzisa kanjani kusho ukuthi uzobe uhlezi emayini yegolide engase ibe ngaphansi kwesisekelo samakhasimende esingakahlolwa.
Isibuyekezo sami se-Vape sisungule inethiwekhi ye-social media influencer esebenza ngokukhethekile embonini ye-vape. Ngokugunyaza kwabo kanye nokushiwo kwemikhiqizo kokuqukethwe kwekhwalithi, umkhiqizo wakho nemikhiqizo kuzofinyelela emakethe enkulu.
Kungani Kufanele Ukhethe I-Influencer Marketing?
Uma kuqhathaniswa neminye imikhiqizo, ugwayi we-elekthronikhi unezindawo zokumaketha ezincane ukuze ukhuphule ukuqwashisa ngomkhiqizo/umkhiqizo ngempumelelo. Izinkundla eziningi ezinikeza imikhiqizo amathuba amaningi okubonwa, njengezikhangiso ze-Google kanye nezikhangiso ze-Facebook, avale umnyango embonini ye-vape.
Ukuthengiswa kwe-Influencer iyindlela ezanyiwe neyiqiniso yokususa lezi zithiyo kanye nokuthola ukuchayeka komkhiqizo okuqhubekayo. Isiza umkhiqizo wakho ukuthi ufinyelele isisekelo samakhasimende amakhulu kakhulu ezinkundleni zokuxhumana. Futhi, ukuvumela kwabathonya kungakhuphula amathuba okuthi imikhiqizo yakho ikhethwe futhi ithengiswe nge-e-commerce izitolo. Ngakho manje usuvula elinye iwindi ukwenza umkhiqizo wakho ubonakale. Kungakho ukukhangisa kwe-influencer kubalulekile, ikakhulukazi ukukhula kwemikhiqizo ye-vape.
Imisebenzi Yethu
I-Influencer Matchmaking
Kusukela kuma-micro-influencer kuya kuma-akhawunti amakhulu anabalandeli abaningi, inethiwekhi yethu ye-influencer ikuvumela ukuthi ukhethe okufanelana kahle kakhulu kuye ngesabelomali sakho, inani labantu eliqondiwe kanye ne-KPI yokuthengisa.
Izinkontileka
Ukusebenzisana kwakho nabagqugquzeli kufanele kubandakanye isivumelwano esisemthethweni esicacisa amalungelo nezibopho zeqembu ngalinye. Sizosebenza enkontilekeni ukuze siqinisekise ukulethwa okwanelisayo.
Ukuphathwa kokuqukethwe
Okuqukethwe okuhle kusenhliziyweni yomkhankaso wokumaketha wabagqugquzeli oyimpumelelo. Sizohlanganyela ekunikezeni imibono nemiqondo enokuqondisisa ukuze senze okuqukethwe kuhehe kakhudlwana.
Ukulandelela umphumela
Isu lethu lokumaketha lomgqugquzeli lithambekele ku-ROI, yingakho silandelela phansi amamethrikhi amaningi ngangokunokwenzeka kusukela ekuqaleni kuya ekugcineni ukuze senze umphumela ubonakale.
Xhumana nathi
Uma unentshisekelo, sibhalele futhi sizobuyela kuwe maduze.
