Okuqukethwe
I-Innovative Age Verification System
Emhlabeni othembela kakhulu kubuchwepheshe, akumangazi ukuthi izixazululo zobuchwepheshe zisetshenziswa ezinkingeni zakudala. Inselele eyodwa? Ukugcina imikhiqizo ye-nicotine kude nabasebenzisi abancane. UJuul Labs wenze isiphakamiso sedivayisi “ye-Juul’s Next-Generation Vape” enamandla akhelwe ngaphakathi okuqinisekisa ubudala, okumaka into engase ibe noshintsho embonini ye-e-cigarette e-United States.
Esikhundleni sokuthembela kuphela ekuhlolweni kwe-ID yangempela ezindaweni ezithengiswayo, i-vape entsha ihambisana nohlelo lokusebenza lwe-smartphone. Ukuze asebenzise idivayisi, amakhasimende azoyalwa ukuthi alayishe i-ID yawo kahulumeni kanye nesithombe ozishuthe sona ngesikhathi sangempela, noma anikeze imininingwane yomuntu siqu ukuze ihlolwe ngesizindalwazi somuntu wangaphandle. Lesi sendlalelo esengeziwe sokuvikeleka siqinisekisa t
isigqoko idivayisi isetshenziswa umuntu omdala oqinisekisiwe.
Ukulwa Nemikhiqizo Yomgunyathi
Kodwa ukuqinisekiswa kweminyaka akusona ukuphela kwesici uJuul Labs asithintayo. Idivayisi yabo entsha izofaka i-chip ID ye-Pod eyingqayizivele ekwazi ukubona amakhatriji omgunyathi. Ama-flavour e-fruity engekho emthethweni, okuye kwagxekwa ngenxa yokukhanga kwawo kwabancane, kwandise imakethe, futhi lobu buchwepheshe buhlose ukukuqeda.
Imishini kaJuul's Next-Generation Vape
Inhloso eyisisekelo yeplathifomu entsha kaJuul icacile futhi inezinhlangothi ezimbili. Okokuqala, kuwukugqugquzela abantu abadala ababhemayo ukuthi bashintshe basuke kusikilidi abayingozi kakhulu baye kogwayi we-elekthronikhi obungenabungozi kangako. Okwesibili, wukuvala ukufinyelela kwabancane, okuhambisana neminyaka esemthethweni engu-21 yokuthenga ugwayi we-elekthronikhi e-US.
Kwisikhulu Izindaba ukukhululwa, uJoe Murillo, Isikhulu Esilawulayo sikaJuul, uthe, "Sibheke ngabomvu ukuxhumana ne-FDA kuyo yonke inqubo yokubuyekeza ngenkathi siphishekela leli thuba elibalulekile lokunciphisa ukulimala."
Ukubheka Ikusasa
Ngenkathi i-US ilinde ukugunyazwa okuvela ku-Food and Drug Administration, le divayisi yokufaka umoya isivele ithengiswa ngaphansi kwegama elithi “JUUL2” e-UK nase-Canada. Kodwa-ke, ukuqanjwa kwemakethe yase-US kusalokhu kunganqunywa.
Ukubhekana Nezingxabano Ezidlule
Kubalulekile ukuvuma ukuthi uhambo lukaJuul aluzange lube nezinselelo zalo. Lapho isimenyezelwe njengohamba phambili kwezinye izindlela ze-nicotine, uJuul wazithola egcwele impikiswano. Izinsolo zokukhushulwa okuqondile kwabafundi bezikole zamabanga aphezulu, ukukhokhelwa okudlula u-$1 bhiliyoni, kanye nokugxekwa okuvela ku-Truth Initiative kubeke inkampani ngaphansi kokuhlolwa.
URobin Koval, oyi-CEO ye-Truth Initiative engenzi nzuzo, waphawula, “Lena akuyona inkampani eyaziwa ngokukhuluma iqiniso.”
Ngaphandle kwalokhu, ukubusa kukaJuul emakethe ye-e-cigarette yase-US kwakungenakuphikwa. Ekuphakameni kwayo ngo-2018, uJuul wayala ama-70% esabelo semakethe. Kodwa amandla kuza umthwalo. Ngawo lowo nyaka kwafakaza u-27% wabafundi bezikole zamabanga aphezulu kanye no-7.2% wabafundi basesikoleni esiphakathi ababika ukusetshenziswa kukagwayi, njengoba kuvezwe yiNational Youth Tobacco Survey yowezi-2018.
Isiphetho
Indlela eya phambili yeJuul Labs igcwele izinselelo namathemba. I-vape "yesizukulwane esilandelayo" kaJuul akuyona nje ukwethulwa komkhiqizo; umzamo wokuthola ukwethenjwa kabusha futhi uchaze kabusha ukulandisa kwe-vaping. Ngokuqinisekisa kwayo ubudala nezici ezimelene nomgunyathi, uJuul uthatha izinyathelo zokubhekana namaphutha esikhathi esidlule futhi asekele enye indlela ephephile yababhemayo abadala. Isikhathi kuphela esizoveza ukuthi ngabe lokhu okuqanjiwe kuzoyibhala kabusha indaba yabo emakethe yase-US.
