Imikhawulo emisha yokumaketha nayo ibekwe ku umenzi we-e-cigarette, okusolwa ukuthi imikhiqizo yakhe inecala ukukhuphuka kwe-vaping yentsha.
UJuul Labs, umkhiqizi kagwayi we-elekthronikhi, uzokhokha imali elinganiselwa ezigidini ezingama-440 zamaRandi ukuze axazulule uphenyo lweminyaka emibili olwenziwa yizifundazwe ezingama-33 ukuze kuthuthukiswe umshini wayo wokukhipha ugwayi one-nicotine ephezulu, osekunesikhathi eside benecala lokwenyuka okukhulu kwe-vaping yentsha kulo lonke izwe. izwe.
Ngo-2020, izifundazwe kanye nePuerto Rico zahlangana ukuze zibheke izikhangiso zakuqala zikaJuul kanye nezimangalo mayelana nezinzuzo nokuphepha kobuchwepheshe bayo njengokuthatha indawo kagwayi. Lesi sivumelwano simenyezelwe ngoLwesibili nguWilliam Tong, ummeli-jikelele waseConnecticut, egameni lezifundazwe kanye nePuerto Rico.
Isivumelwano, esibeka imikhawulo eminingana yokuthi uJuul angayithengisa kanjani imikhiqizo yakhe, sixazulula enye yezinkinga zezomthetho ezicindezela kakhulu ibhizinisi elidonsa kanzima ebelibhekene nazo. Kusenamacala ayisishiyagalolunye ahlukene alindele inkampani evela kwezinye izifundazwe. UJuul naye ubhekene namakhulukhulu amacala asungulwe egameni lika Osemncane abantu kanye nabanye abathi bahlakulela imilutha ye-vaping ngemva kokusebenzisa izisetshenziswa zenkampani.
Ngokwesitatimende, uphenyo olwenziwa yizifundazwe luveze ukuthi uJuul isebenzise amamodeli asemancane ekubhaleni kwayo ezinkundleni zokuxhumana, ukunikezwa komkhiqizo, futhi yethule amaphathi azokhangisa ngogwayi wayo we-e-ugwayi entsheni esencane.
UTong uthe ku-a Izindaba ehhovisi lakhe e-Hartford, "Silindele ukuthi lokhu kuzohamba ibanga elide ekunqandeni igagasi lokushushuluza kwentsha."
“Anginawo amaqili, futhi angikwazi ukusho ukuthi kuzoqeda ukufutha kwezingane,” engeza. “Kuseyisifo esiwubhubhane. Kuseyinkinga enkulu. Kodwa-ke, siyiqede ngempumelelo ingxenye enkulu yalokho okwakungumholi wemakethe esikhathini esidlule kanye necala elibi elisekelwe ezenzweni zabo.”
Imali engu-$438.5 million izosatshalaliswa esikhathini esiyiminyaka eyisithupha kuya kweyishumi. UTong uthe i-Connecticut izonikela okungenani amaRandi ayizigidi eziyi-16 ezinyathelweni zokuvikela kanye fundisa abantu nge-vaping. Izingxabano zomthetho zangaphambili ezibandakanya uJuul zaxazululwa eWashington, North Carolina, Louisiana, nase-Arizona.
Isamba senkokhelo silingana cishe nama-25% kaJuul ka-$1.9 webhiliyoni ekuthengisweni kwase-US kusukela onyakeni odlule. UTong uthe “kuyisivumelwano ngokomgomo,” okusho ukuthi emasontweni alandelayo, izifundazwe zizobe ziphothula izivumelwano zokukhokha.
Iningi lemikhawulo ebekwe esinqumweni esimenyezelwe ngoLwesibili ngeke libe nomthelela emisebenzini yebhizinisi likaJuul, njengoba inkampani yayeka ukusebenzisa ama-giveaways, amaphathi, nezinye izikhangiso ngemuva kokugxekwa eminyakeni ethile edlule. Ngemuva kokubala u-75% wemakethe ye-vaping yase-US eminyakeni ethile edlule, le nkampani manje ithatha cishe ingxenye eyodwa kwezintathu yayo.
Ngemuva kokwethulwa kukaJuul ngo-2015, ukusetshenziswa kukagwayi we-elekthronikhi kwentsha kwanda kakhulu, okwenza i-US Food and Drug Administration yamemezela “ubhadane” lokushushuluza okungekho emthethweni phakathi kwentsha. Ngokusho kongoti bezempilo, ukukhula okungakaze kuzwakale kuyingozi yokuthi intsha yethule i-nicotine.
Kodwa kusukela ngo-2019, uJuul ubelokhu ehoxa kakhulu, eyeka konke ukukhangisa kwe-US, futhi esusa uswidi nezithelo emakethe.
Isinqumo se-FDA sokuthi susa wonke ugwayi we-Juul emakethe kuleli hlobo kube negalelo elikhulu kunawo wonke. I-FDA isanda kuvula kabusha ukuhlolwa kwayo kwesayensi kobuchwepheshe benkampani ngemuva kokuthi uJuul efake isicelo sokuphikisa leso sinqumo enkantolo.
Ngemuva kweminyaka yokubambezeleka kwemithetho, izikhulu zenza umzamo obanzi wokubhekisisa umkhakha we-vaping ongenisa izigidigidi zamarandi. Ukubuyekezwa kwe-FDA kuyingxenye eyodwa yalo mzamo. Kubantu abadala ababhemayo abafuna ukukhetha okungeyingozi kangako, i-EPA igunyaze abambalwa imikhiqizo ye-e-cigarette.
UJuul ubejwayele ukunxenxa intsha, abathengi basemadolobheni, kodwa manje isiqalile ukubeka umkhiqizo wayo esikhundleni sikagwayi kwababhemayo abadala.
Ibhizinisi lithe esitatimendeni, “Sisagxile ekusaseni lethu njengoba sifeza ukuzibophezela kwethu ekuguquleni abantu abadala ababhemayo bayeke ugwayi, okuyimbangela ehamba phambili yokufa okungavinjelwa kuyilapho silwa nokusetshenziswa kwezingane ezincane.
Njengengxenye yokuxazulula, uJuul uvumile ukuyeka ukusebenzisa izindlela ezihlukahlukene zokumaketha. Kuhlanganisa nokuyeka ukusebenzisa opopayi, ukukhokha abagqugquzeli ezinkundleni zokuxhumana, okubonisa abantu abaneminyaka engaphansi kwengama-35, bedlala izikhangiso emabhodini nasezimotweni zomphakathi, futhi begwema ukuveza izikhangiso noma kuphi ngaphandle uma okungenani u-85% wezethameli zephephandaba ungabantu abadala.
Isivumelwano siphinde sicacise imikhawulo kukho kokubili ukuthengiswa kwe-inthanethi nokungaxhunyiwe ku-inthanethi kanye nemikhawulo yokubekwa kwemikhiqizo yeJuul ezindaweni zokudayisa.
UJuul waqale wanikela flavour okuhlanganisa umango, i-mint, ne-crème ngenxa yezinhlamvu zayo ezine-nicotine ephezulu. Ezikoleni eziphakeme zase-US, izimpahla zaba yinkinga njengoba izingane zingena ezindlini zangasese nasemahholo phakathi nezifundo.
Kodwa-ke, idatha yakamuva yocwaningo lwenhlangano ikhombisa ukuthi intshisekelo yentsha enkampanini iyancipha. Namuhla, iningi lentsha liyathanda ama-e-cigarette alahlwayo, ezinye zazo zisanikezwa ngokunambitheka okumnandi, okunezithelo.
Njengoba izingane eziningi ziphoqelekile ukuthi zifundele ekhaya phakathi nalolu bhubhane, ucwaningo ngokuvamile lwembula ukwehla kwezinga lokushunqisa kwentsha cishe ngama-40%. Ngaphandle kwalokhu, izikhulu zikahulumeni zeluleka ngokumelene nokutolika imininingwane ngoba ekuqaleni yayiqoqwe ku-inthanethi kunasemagumbini okufundela.
